CR7 Metaverse - Business Project

Project Overview

The CR7 Virtual Universe

The CR7 Metaverse is an immersive virtual space where fans of Cristiano Ronaldo can connect, participate in exclusive events, access premium content, and explore key moments from his legendary career.

This platform combines gaming, social networking, and digital collectibles to create a unique fan experience that transcends geographical boundaries.

Social Hub

Connect with fans worldwide

Exclusive Content

Behind-the-scenes access

Interactive Games

Football challenges & more

NFT Marketplace

Collect digital memorabilia

Market Analysis

Target Audience

Football fans worldwide (4+ billion)
CR7 fanbase (500M+ social media followers)
Youth demographic (13-35 years)
Tech-savvy VR/AR enthusiasts

Competitive Landscape

Roblox

Limited football-specific content

Decentraland

No celebrity-focused worlds

Fortnite

Temporary events only

Market Opportunity

$800M+

Metaverse gaming market (2023)

400M+

Potential engaged users

$50+

Average annual spend per user

Unique Value Proposition

Official CR7 Brand

Authentic content directly from Cristiano Ronaldo and his team

Football Focus

Dedicated football experience beyond generic metaverses

Premium Collectibles

Exclusive NFTs with real-world benefits and experiences

Concept & Content

Virtual World Design

Madeira Island

Digital recreation of Ronaldo's hometown with cultural landmarks

Career Highlights

Iconic stadiums and moments from Sporting, Man Utd, Real Madrid, Juventus

CR7 Museum

Virtual version of the real-world museum with interactive exhibits

Brand Zones

Areas dedicated to CR7's business ventures and endorsements

Content & Activities

Virtual Events

Live Q&As, training sessions, and meet-and-greets with CR7 avatar

Skill Challenges

Mini-games based on Ronaldo's signature moves and techniques

Masterclasses

Training programs and football education modules

Tournaments

Competitive leagues with real-world prizes and experiences

User Journey

1

Create Avatar

2

Explore World

3

Join Activities

4

Earn Rewards

Technical Implementation

Platform Architecture

Unity Engine

Unreal Engine 5

WebAssembly

Web3 Integration

Blockchain Features

Ethereum NFTs

Polygon Layer 2

CR7 Token (ERC-20)

Wallet Integration

Development Roadmap

Q1 2024 Completed

Concept development & team assembly

Q2 2024 Current

Core platform development

Q3 2024 Upcoming

Beta testing with select users

Q4 2024 Upcoming

Public launch & marketing push

NFT Collection Highlights

Iconic Jerseys

Digital versions of CR7's most famous kits

Trophy Room

Collectible versions of his awards

Moment Tokens

Key career highlights as NFTs

Experience Passes

Access to real-world meetups

Launch Strategy & Marketing

Brand Development

Visual Identity

Logo, color scheme, and design language that blends CR7's brand with futuristic metaverse aesthetics

Messaging

"Where Legends Are Made" - emphasizing empowerment and achievement

Hashtag Campaign

#CR7Metaverse #BeLegendary #SiuuuInTheMetaverse

Promotional Plan

Teaser Campaign

Mystery countdown with CR7 social media posts

Influencer Partnerships

Football stars, gamers, and tech influencers

Club Collaborations

Promotions with Manchester United, Real Madrid, etc.

Early Access

NFT holders get beta access and special perks

Launch Timeline

1

Pre-Launch (2 months)

Teaser campaign, influencer onboarding, NFT pre-sale

2

Beta Launch

Limited access for NFT holders and select users

3

Official Launch Event

Live virtual concert with CR7 appearance

4

Post-Launch (Ongoing)

Regular content updates, seasonal events, partnerships

Ready to Join the CR7 Metaverse?

Be part of the revolutionary virtual world celebrating Cristiano Ronaldo's legacy